In recent years, we have focused on developing a strategy for the nutritional evolution of our portfolio with better-tasting products in appropriate portions in line with changing consumer trends in lifestyle, diet and the growing global regulatory requirements and the dynamic competitive environment. Our main objective is to offer our consumers better products and better ingredients every day through the following relevant issues:
- Strengthen our nutritional profile
- Innovative product selection
- Client and consumer relations
SDGs impacted by our Transparency and Nutrition are:
We aim to make our products increasingly transparent so that consumers can more easily understand their nutritional content.
Gummies with collagen Colombina 100%
Less sugar cookies Colombina 100%
We continue to expand our 100% Colombina portfolio, which provides 48 products that are free of artificial colors and flavors in categories relevant for our consumers.
In line with market trends and seeking to create closer bonds with our clients, Colombina launched Rall-e Ventas, a digital platform that promotes the growth of shopkeepers and small merchants around Colombia.